I've spent my career inside expert-led firms: consulting across Europe, Asia and Australia, owning client portfolios, growing delivery and sales capability, accelerating growth, and stabilising consulting practices. I know what this stage feels like from the inside, not just the theory.
As managing director of a services firm, I was brought in to stabilise a business losing clients and people. I rebuilt it and led it through to a successful sale. That research and experience became The Practice Levels, the framework behind my work.
I'm a consultant, not a business coach. I diagnose problems and craft solutions to fix them, without blowing up what already works.
Exploring the Professionalisation Trap, referrer-led growth, and what it takes to build truly independent practices.